For Sony, the monthly active users (mouse) are now also more important than console sales.
In the future, Sony will also focus more on playing players instead of hardware sales and is reorganizing its strategy. Similar to Microsoft and Xbox for many years
are the active users the key to success – now also at Sony.
Sony is reorganizing its strategy at PlayStation 5 – away from pure hardware sales, to the long -term binding of players, as can be seen from the latest financial report.
Instead of concentrating on the console sales figures, Sony now counts above all how active you are as a user.
With over 124 million monthly active players, the company consistently pursues the goal of keeping you permanently in the Playstation ecosystem. Because the longer you play, the more you invest in skins, battle passes or digital extras.
According to Lin Tao, engagement is the new success factor for Playstation. Hideaki Nishino, PlayStation CEO and Lin Tao, CFO will rely on Monetarization in all areas at PlayStation in the future.
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