Phil Spencer wants to strengthen the Xbox with the multi-platform strategy, although less income is generated on other platforms.
Phil Spencer, CEO of Microsoft Gaming, recently spoke about Xbox's decision to publish more games on PlayStation platforms.
He explained that Xbox traditionally makes more profit on his own platform, the strategy of bringing Playstation players to the Xbox but is no longer viable.
Instead, Spencer emphasized that they focus on playing games on several platforms, including the PlayStation, to reach a wider audience.
He also emphasized how important it is to show transparent where Xbox games are available, and pointed out that the 70 % income from third-party platforms such as PS5 support the development of the Xbox portfolio.
“Of course we earn more on our own platform. This is one of the reasons why it is important to invest in our own platform. ”
“But there are people – whether their libraries are on PlayStation or Nintendo, whether they like the controller better, they just like the games that are there – and I don't want to see and say: ' Possibility to build a business there, to find fans of our franchises there '. “
“I'm no longer trying to get them all on Xbox. We are all so much concerned with where our games are, so let us just give us more people playing. And yes, the 70 %that we earn with games on other platforms help us build up great portfolios, as we showed at Developer Direct, and I hope that this will also be shown in the rest of the year. ”
Phil Spencer thus explained that of course you want to sell the games on the Xbox, but will no longer ignore the user base on other platforms.
The whole interview is available here:
https://www.youtube.com/watch?v=Q20aftpxksq
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