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Microsoft's strategy for its Xbox brand has been the subject of some pretty intense debate lately. Some think the company should keep certain exclusives associated with its brand, while others think Microsoft's acquisition of the studios makes that impossible. However, if we stop to look in detail at what is happening, we can draw other types of conclusions.
While it's true that Xbox announced several first-party games for PlayStation, most of these titles had previously been released on Sony's console and were not closely associated with the Xbox brand. This or that, these are games that were already in progress. But what about new Xbox-owned IPs? The answer is that, with a few exceptions, the company did not announce new exclusive IP addresses for PlayStation.
There is no sign that Microsoft will stop offering exclusives in the short term
First of all, we must recognize the merit of all this research Blinkyretard and Redditwho is the one who collected this data. New Xbox-exclusive IPs include titles such as Starfield, Avowed, Perfect Dark, South of Midnight, Clockwork Revolution, Everwild, and Redfall. These IPs belong to Xbox and, as of yet, no PlayStation version has been announced. On the other hand, IPs long associated with Xbox, such as Halo, Forza, State of Decay, Fable and Gears, remain exclusive to the brand.
Some IPs considered Xbox exclusives, like Hellblade 2, have not yet been confirmed as exclusive. In fact, the first part of the series was released on PlayStation, which makes it difficult to associate this brand with Xbox. Other titles, like Indiana Jones & The Great Circle, Blade and Ghostwire: Tokyo, could go cross-platformwhich reduces their impact as Xbox exclusives.
List of Xbox Game Studios IPs and their future
Microsoft's strategy for its Xbox brand appears to focus on Game Pass, which has become the core of the brand. Those at Redmond are pushing for everything to be “this is an Xbox”, which suggests that exclusivity is not the main priority.
However, having 14 or 15 big exclusive IPs can still be realistic to manage and add prestige to the Xbox brand, just like PlayStation offers God of War, Uncharted and other exclusive titles. Below, I leave you with some data that may help you understand the movements of the Americans a little better:
New IPs: Xbox exclusives for now
- Star Field
- Declared
- Perfect dark
- South of midnight
- Mechanical revolution
- Always wild
- Red fall
House brand IP: those 100% associated with Xbox
- Halo Infinite
- Forza Horizon 5
- Forza Motorsport 2023
- State of decomposition 3
- Fable 2025
- Electronic Gears Day
- MS Flight Simulator
IPs purchased: they are coming to Xbox and PlayStation
- COD: Black Ops 6
- Diablo 4
- Doom: Dark Ages
- The Outer Worlds 2
- Death Loop
- Ghost Thread: Tokyo
- Rush to Hi-Fi
Exceptions
- Infernal Blade 2: It is still unclear whether it will remain exclusive or not.
- Indiana Jones and the Great Circle: This is an intellectual property of Lucas Arts, nothing suggested that it would be a total exclusivity.
- Blade: Much like Indiana, it's a Marvel IP, it hasn't been announced as an exclusive, and I wouldn't expect it as such.
- Sea of Thieves and Grounded: Games as a service, it makes sense that Microsoft wants to make them profitable.
I have full confidence that State of Decay 3 will come to Playstation and other platforms, games as a service no longer makes sense to keep them on your platform. What I've been seeing for a while now is that games that had already started development are coming to PS5, only Starfield is left out of that equation, and I have no doubt that it will eventually come to Sony consoles.
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