A new partnership will bring “virtual creations” of Nike’s .SWOOSH to EA SPORTS sports games.
EA SPORTS and Nike Virtual Studios have announced a new partnership through Nike’s “Virtual Creations”. .Rush Platform should be included in the games of EA SPORTS in the future.
The Web3 platform launched in November 2022 and is currently still in closed beta.
“Nike’s new partnership with EA Sports aims to create new immersive experiences and unlock entirely new levels of customization within the EA Sports ecosystem,” it said.
Next: “EA Sports and Nike plan to make select virtual .Swoosh creations available in future EA Sports titles that offer members and players unique new opportunities for self-expression and creativity through sport and style.”
The press release does not specifically mention NFT, but it does .RUSH released the first NFT sneaker collection in April and is said to have achieved more than one million dollars in sales.
Which EA-SPORTS games will be connected to .SWOOSH was initially unclear. According to Nike, further details on the partnership will follow in the coming months.
Andrea Hopelain, Brand SVP for EA Sports and Racing, said, “All of us at EA Sports are focused on driving the next evolution in sports fandom, and this new collaboration with our long-standing partners at Nike sits right at the intersection of innovation, sport and… Culture”.
“By working with .Swoosh, we will bring creativity and self-expression to the fore for fans as they connect, compete and share their love of sport.”
= Partner & affiliate links: Possible listed offers are usually provided with so-called affiliate links. With a purchase through one of these links you support Xboxdynasty. Without affecting the price, we receive a small commission from the provider and can offer this website to you free of charge.
