Circana analyst Mat Piscatella predicts a successful future for the Xbox brand in the console war.
With the Xbox One generation, Microsoft clearly fell behind Sony in the ever-fighting “console war”. To date, it has not managed to catch up with its Japanese competitor in terms of console sales.
Circana analyst Mat Piscatella spoke about the topic in an interview GamesRadar. Due to the extremely successful Xbox games on other platforms, Piscatella predicts a successful future for the Xbox brand despite lower console sales:
“If you look at the current sales figures, e.g. E.g. the PlayStation sales charts, you'll see a lot of Microsoft there. And the more they can expand the appeal of their products and their IP to other platforms, why shouldn’t they?”
“Looking forward and looking at some of the things they've talked about, expanding the reach of the Xbox brand beyond the Xbox console is a key initiative that they're executing,” Piscatella said of the current strategy from Xbox.
“If you look at the results in the earnings reports, it looks pretty darn good, even though console sales are admittedly down. When you look at it like that, the future actually looks pretty bright, even though it's definitely been a rocky few years.”
“I think Xbox plays a really good role in a portfolio of products offered to consumers. But maybe correcting the previous strategy to just focus on that was a good decision.”
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