The ID@Xbox program has been a growth platform for independent developers on Xbox, making it easier for their games to access the platform, even occasionally Game Pass. However, A recent Xbox social media post used art generated by artificial intelligence (AI).which sparked a backlash and led to its rapid removal.
The original post contained an artistic AI-generated image that several users said did not meet expected quality standards. Although Xbox quickly deleted the post
Community responses focused on surprise and disappointment that a platform like ID@Xbox would choose to use AI art for its promotion. This raised questions about the prioritization of quality art in promotion and public perception of the program.
Controversy over the use of AI-generated images
User reactions on Twitter expressed their dissatisfaction and concern over the choice to use AI art to promote indie games, arguing that the platform should value and support artistic work created by human beings. The controversy raises questions about how Xbox and its independent agenda present themselves and how they align with their message and values.