If there is one thing that always fits the market, there is competition. And while in the field of CPUs there has never been an appointment as marked in drawings, there has been a time when Intel dominated the market. The arrival of the new AMD Zen process has changed the situation. Intel has tried to convince users by expanding its range, but now, knowing that it's not enough, that's guaranteed Intel will lower the price of its CPUs in the second half of 2020.
The international community could have confirmed this in various media, without specifying which types will see their price reduced. However, as Intel points out, the lower reductions will be made on most desktop models, and it can also reach users that are designed for laptops. Obviously, the first case affects the market directly, since the discounts associated with laptops will depend largely on the manufacturer benefiting from this discount on their new laptop models.
This means a clear change in its policy, which has been stable for a long time. It is a different decision than the one you made from time to time. And with the entry of AMD Zen that has offered various Ryzen processors, Intel has been losing market share significantly. Up to 50% discounts on Cascade Lake-X and Skylake-X processors in the fall didn't work to restore user confidence. Noting that AMD is continuing its line of operation and 7nm is not reaching Intel, the Ryzen 4000 is the nearest threat, AMD Zen 3, in the medium term.
And with this, the decision seems more than sound, it's necessary. That is guaranteed Intel will lower the price of its CPUs in the second half of 2020, with the aim of addressing the progress of AMD, which has taken many steps forward, though not all of them are more important than sales. But these things include, app progress, low cost link, tools development such as RDNA or adoption PCI Express 4.0, they are elements that they left Intel in its infancy.
Of course, Intel maintains its corporate structure, unlike AMD, which fears a a textile company, Stop making your own chips. In addition, Intel has started a major challenge with its placement in the field of dedicated GPUs, which recently acquired its first model, the Intel Xe DG1. We'll see if Intel can overcome this situation, where AMD takes over the beast making it clear that its executives are using Intel's competitors. The first to work, is the need to compete in the marketplace, which requires Intel to lower its operating costs.
