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The official marathon account confirmed that the game It will be a premium title, but not the full priceThis means that players will have to pay for this, although the exact price has not yet been official. Marathon will be launched on September 23 and will have a Enter the content model with its own battle pass, Three cards in the launch and a persistent story.
Since the price of marathon can be too high, the writer of Forbes Paul Tassi, reported that The game will not cost $ 70y “It won't even be closeFrom this figure.
Premium experience, reduced price
In fact, it was supposed that the price could be closer to 30 or 40 dollarsBetween 30 and 40 dollars to change, which It includes risks on a free market of free titles. The comparison with Concord, a multiplayer shooting game which was launched in 2024 at a price of 40 dollars and was an absolute failure, is inevitable.
The experience of Firewalk Studios with Concord is a reminder of the challenges faced by a game that tries to compete in a market dominated by free titles. In this case, The advantage of the marathon is that has developed it: bungie, Halo and Destiny Parents. Two very laureate and successful experiences within the industry and who have more than a lot and a demonstrated experience. Of course, Marathon will always face the challenge of justifying a premium price. Fans of games are impatient to know how much they will pay for marathon when launched, and the official game account has promised Announce more details in summer.
Marathon will be a premium title. Marathon will not be a title “full price”.
We will announce the details this summer. https://t.co/mbk1vfflko
– Marathon (@marathonthegame) April 12, 2025
The seasonal content model and the marathon battle pass can be essential to attract and retain players, but The game prize will be a crucial factor in its success. Players who are ready to pay for a high -quality shooting game can be ready to pay a premium price, but others can opt for free options. Bungie's decision to launch marathon as a premium title is a calculated risk, and only time will say in case of success.
