Activision Blizzard was also in talks with Electronic Arts for a merger while looking for a major partner.
Not only Microsoft was interested in Activision Blizzard. There are also said to have been discussions with Electronic Arts, as indicated by Activision CEO Bobby Kotick in an interview.
Among other things, Kotick said in the interview that Activision is basically a large company with its own resources. But if you look at the landscape of its competitors today, it used to be big in video games. But the world is very different today.
He also said that even consolidating with Electronic Arts wouldn’t have gotten what it needed going forward. It took a big partner to get things off the ground.
So there were talks between Activision Blizzard and Electronic Arts. How far these had progressed, however, could not be elicited from Kottick.
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