Microsoft cannot exceed 100 million players with just the Xbox, James Gwertzman said

With the transition from video games from just a product to a high-end application, many companies remain aiming to reach as many players as possible. This? Leaving out whether or not they want to be in their comfort zone and that the game platforms themselves serve as not a hindrance to the industry.

Microsoft Knowing this well, that's why he has created services such as Xbox Game Pass and Xbox Game Pass Ultimate for PC, where users will not only enjoy good titles at a reasonable price on their Xbox, but now they can also make them on PC. Some examples xCloud playing directly to the cloud or star service Playfab, which is its basic CEO of today.

Also, at a press conference he presented James Gwertzman in different media, Venture Beat It has made the community include exciting meeting questions, its unique themes for the future in the cloud, the new generation of comfort and the need to revive or die the industry as a whole. Everything is improving: technology, players as consumers and of course the creators of these products, but to think that we can only reach them all through a console is ridiculous, he says Gwertzman:

Phil says, over and over again, that we in the sports world need to find a way to reach the 2.8 billion players we believe there are. It's the number you hear most often at internal meetings. 2.8 billion players in the world, and we need to reach all of them. We realize we can never reach over 100 million of them by selling them an Xbox. The only way to reach the remaining 2.7 billion is something else, be it xCloud or something like Azure.»

It is important to consider the desire Microsoft By wanting to reach those 2.8 billion players in the long term, we just need to see what ideas they will have so that they can do so. We may know soon.

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