Today we witnessed a startling statement from Sony SEO Kenichiro Yoshida for the FinancialTimes which is the topic everyone is talking about right now. Precisely because the main reason why the CMA is blocking the takeover of Activision Blizzard by Microsoft is to avoid that by joining the two, competition in the future of Cloud Gaming is impossible for other companies.
Surely, if there’s a lot that wasn’t clear, that’s why the AMC is currently blocking the deal. For this reason, having Sony’s top representative say the following in an interview is quite significant, as it downplays cloud gaming. Extremely striking, when Marc Cerny himself assured the CMA last April that they have technology that has less latency than even playing at home
I think the cloud itself is an incredible business model, but when it comes to gaming, the technical difficulties are high. So there will be challenges for cloud gaming, but we want to address those challenges.
Sony CEO throws huge gauntlet at Microsoft
When your main competitor openly states that Cloud Gaming is something that is currently difficult to execute well, it is easy to think that This same sentence could be a weapon to use in one of the ongoing lawsuits with the AMCwho continued to defend that the advantages that Microsoft and Activision would have by joining forces would break the competitive balance of cloud gaming by already bringing together 70% of the market (figure put forward by the CMA and which is totally false).
One of Microsoft’s strategies is precisely to remove the importance that the CMA has given to Cloud Gaming without even meeting certain future conditions for this to happen. If, in addition to the most direct competition, they assure that the current technical difficulties are high for this to suppose competition for the consoles (theirs), we can assure that, Sony CEO Probably Did Microsoft a Favor Since It All Began this buying process.