Microsoft’s service continues to be a truly unprecedented success.
In the Game Developers Conference, Microsoft discussed several important issues. In addition to presenting its program ID@Azure To help indie developers, the company also unveiled a series of statistics. Among them, the impact of the Game Pass on the habits of players and their consumption of games.
As the Eurogamer study revealed a few months agowe have confirmation that subscribers play 40% more games and spend 50% more in the Microsoft Store than non-subscribers to the service. Too try 40% more games, with a 30% increase in the number of genres games tested. Based on Microsoft’s feedback, the 90% of gamers say they’ve played games they wouldn’t have started if they weren’t on Game Pass.
When it comes to games, the effect of Xbox Game Pass is also beneficial. We know that, in the case of games that arrive as soon as they are released on the service, the increase in the number of players is very clear during the first 90 days of availability:
- x3.5 for games from major publishers
- x15 for independent titles
- x8.3 on average
For the period 2017-2020, Indie developer revenue growth hit 300%. According to figures given by Microsoft, nearly 2/3 of this increase would be related to Game Pass.
This should start to allay the fears that various players in the video game industry may have had about this new business model. Especially because, According to Microsoft, the games are still viable even though they are not included in the Game Pass catalog.
