London Tube users were surprised this week to discover very surprising posters on the walls of their stations. We see digital ads too Microsoft and Activision/Blizzard clearly shown together:
Surprisingly, the $69 billion deal of the century is still being discussed in the competition authorities. And so, at this stage, this ad can only be perceived as a communication aimed at tilting the case in their favor. It wouldn’t be the first time the American giant ran a similar advert in two UK newspapers including the Financial Times (see above) back in the past month.
The decision to take over Activision/Blizzard will not be long in coming. Although Sony keeps trying to prevent this from happening, the latest news seems to point to a positive outcome for Xbox. Fingers crossed !
