NBA 2K23 celebrates the intersection of music and basketball cultures with a new ‘MyCAREER’ story and J. Cole on the cover of the DREAMER Edition.
2K announced details of the all-new NBA 2K23 MyCAREER experience, boasting the richest and deepest story in the franchise’s history.
Set after the NBA Draft, the story challenges players not only to excel through their performances in the NBA, but also to further their careers off the court with music, fashion and business acumen.
Alongside high-profile characters and cameos, MyCAREER also features Dreamville artists Elite and Bas to help players befriend J. Cole and win hearts in The City.
J. Cole has been revealed as the cover star for NBA 2K23 DREAMER Edition, coming to PlayStation 5 and Xbox Series X|S this fall. Available exclusively through GameStop in the US and Canada, the NBA 2K23 DREAMER Edition brings a musician to the cover of a sports simulation video game for the first time.
Former basketball pro J. Cole adds to his already impressive list of musical achievements, including Grammy Awards and multiple platinum awards. Full details are available on the NBA 2K23 official website.
“NBA 2K has long been a platform for discovering new musical talent and continues to set the gold standard for basketball culture,” said J. Cole. “It’s amazing not only to be featured on this year’s cover, but also to be the first musician to receive this honor. We’ve got plenty in stock so everyone keep an eye out for what Dreamville Records and the DREAMER brand are bringing into play during the Seasons, including Dreamville’s Bas and Elite appearing in this year’s ‘MyCAREER’ story.”
“The sheer scope, depth, and talent of this year’s MyCAREER experience in NBA 2K23 surpasses anything we’ve seen before,” said Alfie Brody, vice president of global marketing strategy for NBA 2K. “First of all, our cover star, who embodies the intersection of basketball and music like no other. Involving a visionary like J. Cole in the creative process for the game and the soundtrack demonstrates the defining cultural impact of NBA 2K23.”
The NBA 2K23 soundtrack will feature a mix of songs by internationally renowned artists upon release, including Jackson Wang’s “TITANIC (feat. Rich Brian),” Alemán’s “Rucón”, Destiny Rogers’ “West Like (feat. Kalan.FrFr)”. , “The Matrix” by Ski Mask the Slump God, “Surround Sound (feat. 21 Savage & Baby Tate)” by JID, “Wants and Needs (feat. Lil Baby)” by Drake, “Nail Tech” by Jack Harlow, “Megan’s Piano” by Megan Thee Stallion, “No Trends” by Mike Dimes, “Que Oso” by Snow Tha Product, “Rapstar” by Polo G, “love nwantiti (ah ah ah) [feat. Joeboy & Kuami Eugene] [Remix]’ by CKay and many more. The soundtrack expands with three new tracks every Friday and continues to add new content throughout the seasons with a variety of artist and record label partnerships.
For more news ahead of NBA 2K23’s worldwide release on September 9th, there will be details later this week, including details on The City on September 7th.
NBA 2K23 is developed by Visual Concepts and has a USK age rating of 12+.
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