Launched on the French market just a year ago, Rockstar Energy Drinks have already secured several partnerships with Xbox licenses, e.g gloriole or war implements. These were often limited to the English-speaking market. Today it’s a more global approach to the brand as a whole.
Beginning October 1st and continuing through the end of the year, Rockstar Cans will contain artwork from the game Halo infinity. An operation that had already taken place earlier this year with joint competitions in North America.
Each can will have a QR code that unlocks a month of Game Pass Ultimate membership for new subscribers. There is also a chance to win an Xbox Series S or gaming headsets.
