Launched on the French market just a year ago, Rockstar Energy Drinks have already secured several partnerships with Xbox licenses, e.g gloriole or war implements. These were often limited to the English-speaking market. Today it’s a more global approach to the brand as a whole.
Beginning October 1st and continuing through the end of the year, Rockstar Cans will contain artwork from the game Halo infinity
Each can will have a QR code that unlocks a month of Game Pass Ultimate membership for new subscribers. There is also a chance to win an Xbox Series S or gaming headsets.