The Xbox director, Phil spencerrecently said that Xbox uses player engagement as a measure of Game Pass growth. The sale or purchase numbers are relegated to the background.
In Unlocked’s recent interview with IGN, Phil spencer He presented some ideas on how Xbox has grown over the past two decades and what it aspires to see the platform continue to advance. According to Phil Spencer:
The number one metric that we can analyze to see if our business is really growing is whether people are playing more on the platform (…). There is nothing on review scores, there is nothing on console retail sales or game retail sales. The number one sign that our platform is healthy and growing is actually player engagement on the platform, and that’s what makes Xbox Game Pass grow.. So our business continues to grow and remain profitable on Xbox, and we are very proud of that.
Strategy of the future: Game Pass and Xbox Cloud
These words are not surprising given Xbox’s current market strategy. Its dominance in the field of cloud gaming is absolute. And let it be clear that Xbox isn’t just about console sales, which Spencer has always said
What is true is that the resounding success of Game Pass, the exponential increase in subscribers as well as the Xbox Cloud, are its strongest future bets. Game Pass launches are getting bigger and more third party developers are deciding to release their games on Day 1 on subscription. How do you see the future of the subscription? Follow all the news in the Xbox zone.
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