Satya Nadella, CEO of Microsoft, assures that the acquisition of Activision will be a fact despite the obstacles they face.
The Microsoft CEOyou, Satya Nadellaexpressed its immense confidence in the acquisition of Activision by Xbox. This year 2022 started with Microsoft shaking the foundations of the video game industry when they announced that they intended to acquire ActivisionBlizzard for just under 70 billion of dollars.
The OK meant that Xbox would get the property of the publisher and all of its developers and IPs, including the lucrative Call of Duty franchise. The sale was the subject of scrutiny for months by government antitrust agencies. When Microsoft announced the acquisition I already put a date, they expected it to close before the summer of 2023. Fans, regulators and other company executives showed their worry
One of those most opposed to the agreement is the leader of PlayStation, jim ryan. He fears that Call of Duty will become an Xbox exclusive. The franchise of shooter the most famous in the world currently works very well on the console of sony through marketing agreements. Some think regulators might be listening concerns Sony and veto the deal, but Microsoft CEO Satya Nadella doesn’t think so. In an interview with Bloomberg
Statements by Satya Nadella for Bloomberg:
“For us in gaming, we have one goal, which is to bring more games to more players across all platforms and to provide more choices for publishers and developers around the world. Everything we do with content, cloud and community is about fostering that choice and opportunity, and we feel very, very safe.
Of course, any acquisition of this size will be subject to intense scrutiny, but we are very, very confident that we will succeed. We’re number four, number five, depending on how you count in the gaming industry. Sony even in this period acquired three companies! So if it’s competition, let there be competition.”
There is still a lot of confusion about the agreement between Xbox there Activision. Xbox has announced its intention to retain Call of Duty in PlayStation, pero jim ryan pointed out that this agreement lasts only three years. It will probably be a while before we see what the real big plan is. Xboxbut it will be very fun and with many chapters yet to write.