Sega is one of the most important companies in the history of video games. It is true that he has already left behind his facet of hardware producer after Dreamcast, but since then he has not stopped creating and launching video games that have been successful, especially in Japan.
The company has been booming for quite some time, and that’s precisely because of the worldwide success of some of its games, like Yakuza: Like a Dragon. The company is looking for new partners and acquisitions to continue to grow in the business, and in addition to its deal with Microsoft to make next-gen games, it looks like Sega is reportedly looking for more of these. agreements.
Partnership with other studios, key to Sega’s future
This has been incorporated into the company’s annual report, where Sega specifically comments on how effective it has been to partner with external studios to improve game localization, for example:
To further strengthen the studio network globally, we will continue to explore studio acquisitions that have potential, both in Japan and overseas.
I think back to when we acquired and consolidated Atlus. This has given us two great advantages. One of the world class and very attractive IPs that Atlus had developed in the RPG genre. The other was the strong localization capabilities of the US-based site. Building on these localization capabilities, very Japanese IP addresses like YAKUZA and HATSUNE MIKU have been translated using phrases that really resonate with local users, which has improved the quality of the game. The result is clearly evident in the game. ‘increased Metacritic scores, which in turn drives sales growth in overseas markets. These types of acquisitions that improve our functionality will certainly be a big plus in the long term, and we will continue to proactively explore investments from that perspective.
I also have the feeling that our collaboration with other companies has been lacking. Now, in part to better respond to rapidly changing market conditions, we are increasing the opportunities to connect with our various business partners. A stronger collaboration has allowed us to improve the quality of the game and gain support points in the development of new services and games.