For Ubisoft, Star Wars Outlaws has the highest marketing budget ever and the company expects the game to have a strong launch.
In a conference call to discuss quarterly results, Ubisoft CEO Yves Guillemot confirmed that Star Wars Outlaws received the highest marketing budget in the company’s history.
He also mentioned that Ubisoft expects a strong start as the mood in the community is positive.
Guillemot said: “What we are factoring in is a strong launch for Star Wars Outlaw. That is the fact that it is one of the most anticipated games in the industry this year and reflects a really strong positive sentiment in the community, and also the fact that we are coming with the biggest marketing campaign for a Ubisoft game to date.”
The company recently released a ten-minute gameplay trailer and will probably slowly start to drum up some publicity.
You will find out whether the huge marketing campaign for Star Wars Outlaws will be worth it on August 30th, when the game is released for Xbox Series X/S, PlayStation 5 and PC.
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