New major company in the video game industry: TakeTwo Interactive buys Zynga. The publisher, who owns the Rockstar studios as well as the 2K label, is seizing a mobile gaming giant. The cost of this purchase is $ 12.7 billion !
Zynga CEO and President of Publishing, Frank Gibeau and Bernard Kim, respectively, will oversee the company’s integration into Tak-Two. The latter will lead the joint activities with T2 Mobile Games. Two new people from Zynga will be integrated at board level. Of course, Strauss Zelnick, President and CEO of Take-Two Interactive, spoke about this big deal. The man explains:
We are excited to announce our transformative transaction with Zynga, which will greatly diversify our business and cement our leadership position in wireless, the fastest growing segment of the interactive entertainment industry.
Sure Licenses from Zynga will belong to Take-Two upon completion of the deal. For example, we will make a note Empires & puzzles or Dragons merge. With this acquisition, the American publisher estimates that mobile communications will account for 50% of total revenues in fiscal year 2023.
Finally, Take-Two has reached Interactive the largest transaction in the history of the video game industry. It is ahead of Tencent and its $ 8.6 billion for Supercell, and ahead of Microsoft and its $ 7.5 billion for Bethesda.
