In a press release, the French Football Federation (FFF) announces an exclusive partnership with Konami until 2026. The Japanese publisher strikes a blow by becoming the official video game partner of the French team.
It’s a strong ally for eFootball. In fact, through this union, Konami acquires the image rights of the Blues and thus the exclusivity of the French team for their soccer simulation. The contract also mentions the acquisition of activation rights, i.e. the use of the status of the FFF and its visual identity in the context of marketing measures. As the World Cup begins, this partnership will take on full meaning and is expected to make eFootball even more popular.
In addition, e-sports are also at the heart of this cooperation. In fact, the FFF will be associated with certain international esports events. According to Marketing Director François Vasseur, this “represents an excellent opportunity to accelerate the growth of esports in France”.
This agreement ends in 2026. We can expect it to cover the next World Cup, the League of Nations, Euro 2024 as well as the Olympic Games in Paris in the same year. Looking to regain popularity, Konami and eFootball seem to have found an excellent angle of attack.
Article written by Theo