We've seen it with Microsoft and Nintendo. But the Sons don't seem to be saved. The convergence of working more for the model of ecology than the platform itself, is an inevitable step forward.
When we look at Microsoft it is clear that they want to be on several platforms at the same time. The American people are selling the service rather than the hardware, and precisely the issues are simply the gateway. Because your interests are selling software and subscriptions.
As I mentioned before, having a PC capable of delivering Xbox Play titles Everywhere has been an experience. It is NOT believed that being tied to a console is good. My primary platform is the Xbox One X, and I hope the desktop will continue to be a long time. But with the Xbox Console streaming and the laptop moving several topics, I felt very comfortable.
The fact that the value is in the games and my social network of friends is something to look up to. Do not feel trapped. Microsoft won.
Nintendo and Sony in search of their environment
Looking at Nintendo, the Japanese have long wished to take their franchises to smartphones. And there are Pokemon Go and Mario among many others who have arrived and are yet to come. Nintendo's strategy is somewhat confusing, but they are riding the road of saying that their games are slowly moving to Hardware.
With Sony it seems clear, but it's not mentioned at all. Bringing some of your games to PC, as well as allowing even Guerrilla to upgrade the "cross-platform" engine should prove that are considering beating a PC beyond Playstation Now. How they are going to make it look like they are following a clear line right now.
The Epic Games store could be a good partnership for Sony, starting a store from scratch with an aggressive, complex competition.
It's a moving, fertile land
It is clear that all three of the big ones want to be somehow in the field of smartphones. The cake there is amazing. Google knows that and that's why it's getting its neck with Stadia.
Nintendo, Sony and Microsoft, each with a different way of understanding how to become a platform. It's the Americans who seem to have it easy, at least if we accept the idea of having everything out of hardware.
What is clear is that the business is not in the sale of hardware, but in the sale of software and services. It's an idea shared by analyst Mati Piscatella, of the NPD group. And we've been talking about this house for years. Slowly, it seems that time is getting us right.