During TwitchCon 2023 in Paris, Twitch revealed a series of important announcements aimed at improving user engagement and encouraging community growth on the live streaming platform. These new features will be implemented in phasesand some of them should be available later this year.
One of the biggest additions is the Discovery Feed, a feature similar to TikTok and Instagram (Reels) feeds. The goal of the Discovery Stream is to grab viewers’ attention by displaying a custom mix of video clips from live broadcasts. Through this feature, Twitch seeks to help viewers discover new channels and join live communities.
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Additionally, Twitch is introducing Stories to its platform, like other popular social networks. Streamers will now be able to share ephemeral content that will only be available to their followers or subscribers. Popularized by platforms like Snapchat, Instagram, and even LinkedIn, this feature will give creators an additional way to engage with their community in a more casual and personal way.
Following the TikTok trend, Twitch has also improved its built-in clip editor. Content creators will now be able to export vertical videos directly to TikTok, allowing them to reach a wider audience beyond the Twitch platform.
Additionally, Twitch has introduced the Guest Star feature, designed to facilitate collaboration and creative endeavors involving multiple streamers. With this feature, up to five streamers can join forces and co-stream on their respective channelsproviding viewers with a unique and diverse visual experience.
In response to advertising concerns, Twitch has given creators more control over ad breaks during their streams. Streamers will now have access to a chat countdown timer, allowing them to delay announcements if necessary to avoid interruptions at key points in the stream.
