There are few times that the members of this house have made the same analysis. With an ever brighter future for Xbox Game Pass, the mere existence of Xbox Live Gold is a problem for the brand and the star subscription. It is clear that today it is still a vein that pays a good part of the invoices of Xbox Live, but its future is more and more uncertain.
Dropping Xbox Live Gold would give Microsoft a huge boost with its ability to attract new players. This mass would in turn be eligible to acquire the Xbox Game Pass. The added value those at Redmond are putting in the Ultimate Edition is no coincidence either, they know what it offers might be little in the future if they increase prices moderately. But it’s an other problem.
Xbox Live Gold demise rumors return
With the elimination of the need for Xbox Live Gold to play free games, rumors about the death of this subscription are coming back. Already in the past he sounded loud with prominent voices like Windows Central or Jeff Grubb, which turned out to have a very high success rate and verified information from internal Microsoft sources. Everything he said about Xbox E3 2021 has been fulfilled to the letter.
Now Gruff himself in his podcast has talk about the subject again, arguing that at present this issue is still on Microsoft’s negotiating table, but does not know what state it is in.
I knew they were going to make a change before Halo Infinite, and I thought it would at least be removed for free games because they weren’t going to charge people to play Halo on Xbox when they weren’t. not charge you to play it on PC or whatever.
So they decided to increase the price and that sounded weird, right? Why would they do this if they ditch Xbox Live Gold?
I just wanted to reiterate that Xbox Live Gold is still on a board somewhere saying “this will go away at some point”. If they’re actively talking about it right now, I don’t know, but they still have it on a roadmap that says Xbox Live Gold will be discontinued at some point in the future.
The journalist went on to argue that everything seems to indicate that Xbox Live Gold will disappear when Xbox Game Pass is in a good position, and for that he puts numbers: between 50 and 50 million subscribers. He also believes the issue will return to the discussion table when the service reaches 30 million subscribers.
They’re doing fine right now, but before E3 things were starting to slow down and I think maybe there were some people at Microsoft who were getting a little nervous because they were like “we need to this thing to grow, “the problem is who was waiting for the big games to come to the service.
It looks like E3 has really helped Game Pass move forward where people can now look ahead and say, “If I get it now I’m going to have all these games, but then there will be. this and that and that in the foreseeable future., and then these great things on the horizon. ‘
So Microsoft continues to focus on user acquisition, which means “Xbox Live is going to go away, but we have to hit a certain threshold with Game Pass before we can make that decision and disconnect that revenue stream because we have it. enough for it to come from something else.
What is your opinion on this? Do you think it will take a long time to see Xbox Live Gold disappear?