The hardware, its performance and possibilities speak for themselves and, according to Phil Spencer, should be sufficient reason to buy in the future – not “forced”, exclusive games.
Phil Spencer, CEO of Microsoft Gaming, has in one interview explains Xbox's current strategy. He emphasized that Xbox remains attractive despite publishing its own games on other platforms and made it clear that the company remains involved Xbox hardware hold on and release new consoles.
However, many gamers wonder why they should still buy an Xbox if the exclusive games no longer appeal to them.force“?
Phil Spencer now has a clear idea and is convinced that the hardware will and always should speak for itself. The performance of the new console, its functionalities, compatibility and its possibilities (and the Xbox Game Pass) should be enough to persuade players to buy a new Xbox.
Spencer highlighted that Xbox's strength lies in the unique features and services it offers. These include Game Pass, backwards compatibility and cloud gaming integration. These features are intended to provide players with a comprehensive and high quality experience, that goes beyond the mere availability of games.
Spencer also spoke up fewer platform exclusive titles and more cross-play possibilities out of. He believes multiplatform gaming is better for the industry in the long term and hopes for a future where players can play together regardless of their chosen hardware.
“I want people to choose hardware based on the capabilities of that hardware and how that fits into the decisions they want to make about where they want to play, and we want our hardware to be on that Based on the hardware capabilities we have wins,” he replied – transcribed via VGC.
“I think the difference we've seen over the last 20 years, and I think this is good because I come from a game development background, is that it's really about the games first and not the platform. Most of the games that you or I talk about are on so many different platforms, and these are the games that are successful, these are the games that are at the top of the charts…”
“I want to build a platform that serves these creators, the creators who are trying to meet people on every screen.”
Spencer also emphasizes that games should not be used as “weapons” in “console wars.” He calls on the community to respect the work of developers and to appreciate the diversity of games available, regardless of the platform.
Xbox therefore wants to convince people to buy the Xbox console by providing unique features and services and not by forcing exclusive games or keeping games away from other platforms, which significantly limits the success of the games.
At the same time, Microsoft wants to advance the gaming industry through openness and collaboration in the future. They also want to have a say in the charts of various providers with multiplatform games and cross-play functions while building new Xbox consoles.
“Let's put it this way: Our own hardware, I think that's fundamental to what Xbox is.”
“It wasn't lost on me that 'Box' appears in the name of our brand. In the position I find myself in, I see the hardware as an important part of our work, but [wir] Don't try to keep the games away from other providers [die Hardware] to promote.”
“Let’s build innovative hardware that people want to play with, whether in their hands, on their TV or elsewhere.”
“And I love our hardware team. I just spent some time with them this week looking at the roadmap they have.”
“I think we learn a lot from this. Like Steam Deck and what it means for our games to be there? ROG Ally, Lenovo… what does Xbox mean for these platforms? I don’t think we’ve got it all perfectly aligned yet, and I’ve spent a lot of time with the team, but I want to make progress on it.”
In the interview, Spencer reiterated that Xbox wants to release more games on more platforms in the future, emphasizing once again that the brand has a future in the hardware segment. The Xbox brand is hardware!
As early as February 2024, Microsoft announced that it was working on a new console and wanted to make the biggest technological leap yet.
It is also rumored that the new Xbox console can play games from other “launchers” such as Steam and could have a kind of gaming version of a Windows operating system. Will the new Xbox console be a console that is open to all games from all providers?
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