Of the last two Xbox consoles, the most powerful may not be the best-selling. This is definitely the highlight of Ampere Analysis, a UK company specializing in advanced statistics. An article from the Video Games Chronicles website summarizes the main points of the study. Apparently, In some predominantly western markets, the Xbox Series S consoles are said to already have a higher sales volume than the Series X.. In Asia, on the other hand, the phenomenon would be less visible, as the numbers of parts sold in a year in Japan show in particular.
Easier to manufacture, easier to buy
According to Piers Harding-Rolls, head of research in the field of video games at Ampere Analysis, this situation can mainly be explained with the current manufacturing context. Component shortages have a major impact on console production lines. Assembling an Xbox Series X requires fewer items than a Series S. In addition, the first one is slower to ship than the second, which then has a negative impact on sales..
Of course, it is also about the consumer budget. Microsoft’s leading product inevitably seduces more exchanges with its $ 299.99 price tag. A price that is most attractive especially given the competition that comes in at at least $ 100 more.
Microsoft’s strategy in action
The Redmond company doesn’t usually communicate much about the amount of consoles sold. Ampere Analysis estimates that the Xbox Series X | S had sold 6.7 million units worldwide by September 30, 2021
Even if confirmed, Microsoft is unlikely to be concerned about it, on the contrary. This is mainly explained by the central place that the dematerialized offer in the Xbox ecosystem, be it for the purchase of units in the store or the Game Pass. Phil Spencer himself confirmed a few days ago that the service created in 2017 is quite sustainable and is still growing. Plus, he already had over last month. spoken his confidence in the smallest of the brand’s newest consoles
The numbers don’t lie, and everything indicates that the numbers presented by the ampere analysis are pretty realistic. A year and a half after its announcement, the console, which due to its technical differences with its big sister, could qualify some as a “risky bet”, finally proves to be a great success. The excitement for the Xbox Series S is further proof of the importance of Game Pass … and a clear explanation of its success.