The fact that Apple Vision Pro is not a cheap product is obvious. 3,999 dollars must be spent for them in countries like France or Germany. It is therefore at least reasonable to ask us What difference is there between the sale price and what costs Apple to make it. We already tell you that it is a lot, even if it is justified.
In an OMDIA article, the parts that make up the pro vision are broken down, as well as The price of each component. Very interesting data which shows that being a product with high quality elements, although, as we have said previously, it can also be somewhat misleading if we want to understand the real cost of the device.
This is the cost of Apple Vision Pro parts
To put everything under the same currency, we will remember that, in dollars, 3,499 which cost a pro vision. They cost $ 1,452.
The most expensive thing of them are the two microo oled panels that set up the device, followed by the processors that form the M2 chip and the R1 chip.
|
COMPONENT |
COST |
Percentage of total |
|---|---|---|
|
Main screen |
$ 456 |
29.6% |
|
Secondary screen |
$ 70 |
4.5% |
|
Optical lenses |
$ 70 |
4.5% |
|
Sock |
240 dollars |
15.6% |
|
BATTERY |
20 dollars |
1.3% |
|
3D sensors |
81 dollars |
5.3% |
|
STRUCTURE |
$ 120 |
7.8% |
|
MEMORY |
50 dollars |
3.2% |
|
Cameras |
150 dollars |
9.7% |
|
OTHERS |
155 dollars |
10.1% |
|
Base |
$ 130 |
8.4% |
|
TOTAL |
$ 1,442 |
100% |
Think that a pro-plus vision costs to make fully errors
I would not like this humble server to make the devil's lawyer. The fact that the product costs $ 3,499 is something that obviously takes it from something economy, but there is everyone with their claims and means of analyzing the product to check if it is expensive, if it is justified or if it can even be cheap.

Pro vision in its original case and which is sold separately
What is remarkable in objective terms is that There are many elements that make us anticipate that there is no difference of 62% between the manufacturing cost and the sale price. The first of them is that, as we have indicated above, these figures are estimates, because neither Apple nor their suppliers communicated the exact figures of each component.
Then, of course, the dozens of indirect costs Who has such a product. We have those who assume each manufacturer in employee wages or electricity, as well as logistics for transport or salaries of apple employees who worked on the device.
And the latter is particularly remarkable because, as happened with other major brands of the brand such as Macintosh, Research and development costs are very high. We are talking about a product which, although it was launched last year, has been developing at least since 2008, the year we met the first patent.
Thus, and even knowing that Apple generally keeps a wide margin of performance, the truth is that thinking that a vision is costs $ 1,452 is to make mistakes. In any case, it is always curious to know the ventilation of each component and its presumed price.
An old version of this article was initially published on 02/26/2024.
Cover image | Ifixit
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