The incognito mode of Chrome has been selling for years a false feeling of confidentiality. After a trial of $ 5 billion and years of confusion, Google finally decided to be transparent On what this navigation mode really does. The surprise for many is that it is neither as private nor as “incognito” as his name suggests.
The truth behind the private navigation mode of Chrome
Google must have updated the information displayed when opening a new private navigation tab, and the new message is much clearer: “The other people who use this device will not see your activity, so you can navigate more privately. will not change the way the websites you visit and the services you useIncluding Google, collect data. “A clarification which comes after three users assigned the company to court because they believed that the technology giant tried them.
The reality is that when we activate the private navigation mode, the only thing we get is that Chrome does not record our navigation history on the device we use. Nothing else. Google will continue to collect data, the websites we visit will be able to follow usOur internet access provider will see all our activity and, if we use a work or school computer, system administrators will also be able to see what we are doing. Come on, there is very little incognito.

Chrome's new incognito mode window with more information and a cookie blocker
Judge Yvonne González Rogers made his decision with force: Google has never revealed to its users that data collection continued even when sailing in private navigation mode. The company tried to defend itself by saying that it had always warned it on the home page of the incognito mode, but The reality is that the information was confused and not very clear.
Safari is the commitment to real confidentiality
Compared to the incognito mode of chrome, there is an alternative on our iPhone, iPad and Mac. We are talking about safari, which even without activating private navigation already protects us proactively:
- Safari includes anti-pressing protection Intelligent, which prevents advertisers from following us from site to site and default blocks third -party cookies.
- If we have iCloud+, we can activate Private Relay. An Apple “VPN” which hide our activity an internet.
- He confidentiality This gives us an overview of blocked trackers to better understand the websites we visit.

Here's how to access Safari's privacy report
Unlike Chrome, Safari has no interest in collecting information About us because Apple's economic model does not depend on advertising. This is an important contrast to Google, the main activity of which is precisely targeted advertising based on our navigation data.
If you are looking for other browsers that also protect your privacy, we can recommend Brave, Opera or the famous Firefox. Also The search engine itself is something to be valued. No matter how much we use Safari, if confidentiality is so much to our hearts, we may have to modify the Google search engine for Another more private, like DuckduckGo. If you want to modify the default search engine, you can do it from IOS 18 settings. Access Settings> Applications> Safari> Search.

We now know what the private navigation mode of Google Chrome really hides. And we have to know Any presence or navigation on the Internet leaves traces. The problem is not there in itself, but rather to trust functions that have not been really fulfilled later. Chrome is the most used browser. We now know what is behind and we have all the information to decide.
Source | Genbeta and The Verge
In Applesfera | We measured which is the fastest browser on iPhone and there is more difference than what I expected
In Applesfera | How to browse the Internet confidentially with your iPhone



