That the most important companies in the world of technology are betting on the development of Artificial intelligence models It is not a secret. Two of the most important initiatives are the Gemini of Google and Apple Intelligence of Apple, AI systems which are integrated into devices and other software products want to make life easier.
Amazon now has its own proposal, Alexa +which, as its name already suggests, is the evolution of the Alexa that we have known for a decade. This time, the Amazon assistant is based on a large or advanced linguistic model (LLM) and has many more characteristics and capacities. However, its launch occurs when the other companies we are already mentioning already have their own follow -up of artificial intelligence. Can an Alexa + place be made among users?
Alexa evolves and is smarter than ever
The answer to the previous question could depend on their capacities and, above all, on the integration of Alexa + with the rest of the devices and other products of the company. Panos Pinay, one of Amazon's most important leaders, announced that Alexa has only grown up since 2024. These statements have been made at the launch conference of Alexa +, which our Xataka teammates were able to attend.
In general, Pinay says that In 2024, people used Alexa 20% more than the previous yearAdding millions of new users every month. Now, with Alexa +, Amazon wants to attract more users with an improvement and much more capable.
Alexa + is not a chatbot, it is an AI that can do a lot of things: yes, it can answer questions and even a conversational way, capable of understanding and answering with natural language. However, The most interesting of Alexa + is that it is integrated into other devices, products and applications To be able to perform more tasks. For example, in one of the demonstrations that Amazon during the press conference, Alexa + was able to reservation in a restaurant for a dinner, send a message to a nanny and aim all these events on the calendar.
And this is precisely the advantage that Alexa +offers, especially for users of the Amazon products ecosystem. Actually, Alexa + even has an integration with the first -rate videoJeff Bezos' streaming service, which allows artificial intelligence to move to a specific scene from a series or a film that has just been described. For example, we can say “show me the scene in which we see the creation of Mordor” and we will lead to the corresponding episode of the series “The Power Rings”.
Alexa + can also also Amazon wants to go further and has been associated with different services and ecosystems so that Alexa + can communicate with its products, including Uberi, Dyson, Vizio, Plex, Xbox, Sonos and more.
The Alexa + launch occurs when others already have a great presence
Alexa + has characteristics that make it very interesting, at least on paper. Among them is Your ability to recognize the tone with which we are talking to you, trying to adapt to the conversation. You can even offer us reassuring messages if you notice agitated. AI can also remember the data we offer and, thus, use it in the future, if the context deserves it. For example, if one day we tell you that a restaurant is our favorite, another day, we can just ask you to reservation in this restaurant without having to name it.
On the other hand, The biggest obstacle to Alexa + and its launch is the moment when it happens. Google Gemini reached the market in December 2023, and since then it has only improved in more and more services and products, both from Google and other companies (Gemini and its artificial intelligence agents are available in the Galaxy S25, for example).
Alexa + could give the impression that it is too late, especially if we are talking about our market, since The new Alexa + is not available in Spanish when it was launched, only in EnglishA big obstacle to its adoption at our borders. It is also not available on all the devices of the company, in principle, it will only reach the Amazon Echo 8, 10, 15 and 21 show. The company will add a support to more devices in the future and will also have a mobile application.
The good news, which could help attract new users, is that Alexa + will be Available for free for Amazon Prime subscribers. If you are not signed, the cost is $ 19.99 per month. Alexa + has been available since March in the United States; With luck, it will not take long to support the Spaniard, and it will then be when we see if it will become a hard rival for Google Gemini and the rest of the Suites of AI.
Photos | Xataka
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