Apple has just announced a new fitness program to get baptized as Apple Watch Connected. Its purpose is to increase the commitment of users to this type of room, through a series of rewards. The company has reached an agreement with several fitness chains in the US, because now details of the expansion in other countries are unknown.
The rewards of going to the gym
Collected by CNBC, the company has announced its connected Apple Watch with few fitness rooms in the country. In this first wave, eThe program consists of Basecamp Fitness, Orange Theory, YMCA and Crunch Fitness, though Apple suggests there will be other fitness games to join in the future.
According to Apple, any gym can join the program, which it's free. There are three requirements that must be met, or the fourth is optional:
- Have you been the application for iPhone and Apple Watch that allow you to register trainings, watch classes and get into the gym (of course).
- Provide some type reward under the slogan "win with Apple Watch". Participating games offer a variety of benefits, as a reward of up to $ 3 or 4 dollars per week spent on the following monthly fees. There are also Apple and Nike gift cards, as well as the possibility of getting you a free Apple Watch Series 5.
- Exercise must be welcomed Apple Pay in buying drinks or food we make inside.
The fourth point to choose from is that at the gym they use GymKit on their machines. Ago over three years
All this time, it has expanded Many institutions around the world. As TechCrunch has learned, there are between 50,000 to 100,000 machines running in total GymKit.
A new push for the Apple Watch at the gym
I am confident that this will help hold members together, keep them active and engaged.
This was revealed by Keith Worts, CEO of Crunch in the gym who participated in the program. Closing the number of members is common for this type of business, dropout rate It is usually high. Maintaining user engagement is a way to ensure a stable financial base.
Interacting with the gym is a step that Apple is taking with a low profile. It is not published in the press room and only certain media has been released. It certainly is it will affect niche viewers, which includes work in the gym and exercise monitoring.
However, it is the group of users who are most important. They are very effective and can help make the clock more visible to youn much needed in society above average. The reward system will help you get to the gym and as a result, improve the quality of life of the user.
Surprisingly, Apple is affiliated with third parties and offers some rewards. It is not yet clear which side to look after or the mixed program. But, it is clear inspiration and the alliances the company has formed with health insurance in the US.
