If OPPO has been a main partner for the interests of FC Barcelona, it is now HMD who is taking the lead by announcing just a few hours ago that it has become the official mobile phone of the Barça club. important step for the company which has launched various Nokia branded phones in recent years.
This type of sponsorship is not at all unusual and Samsung itself was another official sponsor of the same Olympic Games held very recently in Paris. They add value to the proposition and almost infinite publicity due to the importance of the Barça club throughout the planet.
In the announcement, some details about the sponsorship and how it will affect the different FC Barcelona teams were given. Firstly, HMD to support men’s and women’s football club. Teams from other sports involved in the sponsorship will also be included, including basketball, indoor football, handball and hockey.
What is curious about this announcement is the way in which revealed the sponsorship through Salur Peregrinathe barber of Lamine Yamal, the 17-year-old future Barça star who scored that incredible goal in the semi-final against France at Euro 2024. The barber drew the HMD logo with his machine next to that of FC Barcelona to formulate the announcement of the agreement.
He The agreement is for a period of three years and HMD will advertise their mobile phones on the digital billboards of the Olympic stadium where FC Barcelona currently plays its matches. Once back at the renovated Camp Nou, the ads would also move to its legendary football ground.
The official statement also mentions that the sponsorship will be extended to a significant number of digital contents to get closer to fans and keep the visibility of the agreement in the eyes of all.
As mentioned, This is not the first sponsorship made Made by a mobile phone manufacturer with FC Barcelona, OPPO itself has been another partner with a good number of smartphones customized with the colors and marketing of the Barcelona club.
There is the F1 Plus and the same Reno 10x Zoom, although lately the Chinese company has been more busy being one of UEFA’s official partners to promote its devices during the Champions League round, according to GSMArena.