According to quarterly reports, for several months of 2020, the service category represented a significant percentage of Apple’s revenue. The global situation has contributed to the increase in these gains. Over time and with a global vision of the results, the conclusion has been more than satisfactory: the revenues of the App Store they broke all records in 2020.
The behavior of users who have spent much of 2020 at home, has led the App Store to generate over $ 64 billion in revenue, according to a CNBC report. The number is above an estimated amount of $ 50 billion in 2019 and $ 48.5 billion in 2018.
The App Store generates much more than expected
The growth of App Store revenue in 2020 represents 28% in 2020, against growth of only 3.1% in 2019.
While it is true that Apple does not disclose the revenue generated by its App Store each year, it has released data points each year in January since 2013, which include the total that Apple has paid to developers since the inception of the App Store in 2008.
The revenues of the “App Store” are part of the Services division of Apple, which reported Apple revenue of $ 53.7 billion at the end of fiscal 2020 in September.
According to a press release from Apple earlier this week, the company has paid developers $ 200 billion since 2008. That’s $ 45 billion more than the figure announced in January 2020. And that’s equivalent to 70% of “App Store” sales.
Prior to this report, analytics company Sensor Tower estimated that spending on the “ App Store ” was around $ 72 billion in 2020, and the majority of spending on all app stores was in the Apple’s App Store, with about 70 percent of sales.
