Customer satisfaction, a factor that Apple and Samsung are also fighting for. New report finds the two are tied in the United States
Two of the world’s largest and most popular brands are competing not only for the amount of their global sales during the year, but also for customer satisfaction. Generally, Apple has more leadership and customer satisfaction even if Samsung can barely surpass it in terms of users with 5G. Nail new US customer satisfaction survey indicates mobile industry saw 3% improvement but with the highest score ever. Apple and Samsung share first place with 82 points.
Apple and Samsung with the best customer satisfaction in the United States
The average customer satisfaction rate in the sector was 81 points. The ASCI study indicates that it is thanks to the popularity of mobile phones with 5G which outperform other technologies, in this aspect alone they obtained 10 points of customer satisfaction.
As for brands, Apple had 81 points in 2023 and only added 1 point in 2024. Samsung came back behind, going from 80 to 82 points in the same period of time. The brands falling below are Google with 77 points, down 1 point from 2023. Motorola (Lenovo) in fourth place, which saw an increase of 2 points, from 75 to 77.
Customer satisfaction survey in the United States regarding mobile phones
If we only talk about 5G users, Samsung is the one with the final leadership with only one point of difference. Samsung has 83 points, Apple 82 and Google with Motorola drops to 78 points.
Users’ priority remains phone calls
A very curious fact from this study is that the “ease of making phone calls” is a priority for users in the United States, obtaining a score of 86 out of 100. Others The points considered in the study in terms of satisfaction and importance are the video quality on mobile phones, the manufacturer’s website and the variety of functions of the device.. Together they also received a score of 86. Other points such as Bluetooth performance, ease of use and text messaging received 84 points.
Customer satisfaction survey for 5G mobile phones
As for the story, In 2019, Samsung enabled 5G with the Galaxy S10 5G and at Apple it happened with the launch of the iPhone 12 in 2020. A year that has made a lot of difference since Samsung is currently winning the race for the greatest number of devices equipped with 5G. After finishing 2020, Samsung already had the distinction of being the one with the most 5G devices in the world. They also highlighted in 2023 having the largest presence in the Latin American region with a good catalog of 5G smartphones.
This graph from Statista in 2022 shows that in the world there were many countries in which 5G technology was deployed, that is, no matter how many 5G launches, they could not work without have the necessary coverage and network. We will soon see what are the most recent statistics on 5G users worldwide in terms of smartphone brands..
