Samsung is the largest smartphone manufacturer in the world since many years. However, as Chinese companies such as Xiaomi, OPPO and Vivo have expanded to other territories, the Korean giant has seen its market share shrink, keeping Apple still in second place.
As reported by Trendforce, Apple could overtake Samsung in the last quarter of 2021, since it would reach a market share of 23.1%, from 15.9% in the third quarter of 2021. Samsung, for its part, would lower its market share from 21.2% to 19.4%.
In the report published by this media, we can read:
The smartphone market shows an improvement in demand in the second half of this year due to the peak season of e-commerce promotional activities and the decline in COVID-19 epidemics in regions such as South Asia. -Is, according to the latest TrendForce research.
However, there has been a significant shortage of components including 4G SoCs, low-end 5G SoCs, display panel driver ICs, and more. Persistent component deficiencies prevent smartphone brands from increasing device production for the second half of the year […]
Going forward, an important observation point in the smartphone market is whether the pandemic will further weaken demand.
While it is true that Apple is increasing its market share in the last quarter of the year thanks to the Christmas sales and that it has introduced new models, this year things are getting complicated. due to lack of supplies that are already affecting the availability of the iPhone 13
Honestly, an 8% jump in market share in just one quarter is impressive given the lack of supply and manufacturing issues faced by Apple and other manufacturers. We should wait until February to see if this prediction is confirmed.