After a more than successful fiscal quarter, Apple said shortages of certain supply chain components were affecting Macs and iPads. A foreseeable situation which affects, to a much greater extent, the rest of the industry. Apple expects the situation improves towards the end of the year.
Much more demand than supply
Apple has been successful in ensuring that component shortages that have been devastating in other markets have hardly affected it. According to Tim Cook, this was made possible by the stocks of components that the company had stocked
We did not run out of material in the second quarter. Eventually all buffers and storages collapse. It happens all along the supply chain. This allowed us to increase a little more than what we expected to sell at the start of the quarter. “
The truth is, this shortage of components comes at a time when the demand for the devices that use them is unusually high. Fortunately, Apple manages to handle the situation in the best possible way. Partly because the processors and components they need are more economic margin left to manufacturers, which gives priority to its manufacture. On the other hand, Apple’s huge demand allows it to be a very profitable and desirable customer to prioritize.
We do not know the impact of the situation, but we can expect the supply and demand of the iPad and Mac ranges to take longer than usual to balance out. Remember that it is tomorrow that we will be able to reserve the new iMac as well as the new iPad Pro (2021), so if we want one of the first units, it is better to be attentive to the opening of reservations at 2:00 p.m. (THIS IS).
