Have you stopped to think who decides on the texts and images What do Apple advertising materials contain? One of the best known is John Appleseed, one of the names that we have seen the most throughout Apple’s history in notifications, demo calls… Currently, these places that must be filled with a name or a conversation became a real recognition award inside Apple.
Yes, the names you see on Apple products are real people
You only need to take a look at Apple’s product pages to begin to realize that all the names that exist are actually different names.with people who work at Apple
Some Apple employee names on products
A search on your country’s Apple website and subsequent comparison of these names on LinkedIn is more than sufficient. Furthermore, These names are personalized by region. In the case of Mexico, on the same iOS 17 page, instead of Susana Colombo, we find Fer Camango, an Apple employee in California for more than eight years.
Public recognition of a job well done (and often done in secret)
Secrecy and discretion at Apple are part of its essence. And thanks to that, always We have this illusion for a Keynote in which, at least, we are sure to have a surprise. Behind these “wow” moments is a great team that has worked hard for months and years.
We even ask all these people to Do not discuss anything about your work with your own family.. The fact that the product finally stands out and also bears your name is a great way to reward a job well done. And Apple has always been a company that take care of every detail. From the shadow of the Apple Pencil Pro, to the time it takes to open a box, to the names on marketing materials.
Employee Marisa Robertson’s name on Apple Card
One of the most prominent examples is the Apple Card and the name Marisa Robertson, the name that appears on every image of the Apple credit card. She wears more than eight years at Apple and leads part of Apple’s global marketing communications.
The personalization of these names according to the zones is a good example of the recognition of the different Apple teams. We can also see this in Keynote, where every time we meet new and different faces to the previous event.
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