The big smartphone makers aren’t exactly here to fire rockets. The times of the pandemic when they inflated to sell smartphones to compensate for the dead hours of their millions of users confined to their homes are a long way off.
And now, amid the industry’s sales slump, there’s one company where it continues to have strong billing numbers in its mobile division, growing each year in units sold. And it’s none other than Apple
A few days ago, estimated smartphone sales figures for the US market appeared, and we saw that iPhone sales were in very good health, compared to the same figures for other major smartphone manufacturers.
And now a new report appears, this time from Counterpointabout a study of the smartphone market in five Asian countries, comparing the sales of different manufacturers during the first quarter of the year.
This study shows that while global smartphone sales fell in the first quarter of this year, Apple fell outside this average. increase your sales
In countries like Indonesia, Thailand, the Philippines, Vietnam and Malaysia, mobile phone sales fell 13% from a year ago, according to Counterpoint. On the other hand, in countries such as Vietnam and Indonesia, Apple achieved excellent results, thanks to the sales of the iPhone 13 there iPhone 14. They obtained an increase of 18% compared to the same period last year.
This data shows that Apple recorded an 18% increase in sales, compared to a decline among other manufacturers. Thus, Realme had a drop of 5%, Oppo 10%, Mi 13%, Samsung of 16% and worst of all, Vivo with a drop of 26% compared to the same quarter of 2022.
Although a priori it seems a paradox, the fact is that in times of economic crisis, the sales of the most expensive mobile phones suffer less than those of the cheapest phones. Simply, because the greater purchasing power of customers of Apple, this makes them less attentive to times of economic crisis that they may experience in their country. Money calls money….
