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Apple loses second position as the most important brand in the world

Apple, brand, important, loses, Position, World


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The oscillation of the number of large companies (especially in the technology sector) oscillate per year, but the fish is usually distributed almost continuously between them. This year's top 5 doesn't change names but positions, and that's it Apple is down from second to third.

Only passed Google taking second place (3rd in 2019) as well Amazon that remains as the leader of this trend, and passes for the first time in history a total of $ 200 million. The diversity in which Jeff Bezos's company is immersed has helped him make the crown for the third year in a row, with an estimated $ 60,000 dollars compared to second place.

2020 company scenario

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The top 5 positions are closed by Microsoft 4th (4th 2019) and Samsung on the fifth (5th in 2019). Other Top 10 Facebook companies ranked Facebook and Huawei ranked 10th, up two positions from last year.

What does this mean for Apple?

For less practical purposes, Apple's value for 2020 will change throughout the year many times and it can surpass Google again. For the client's purposes, it doesn't really matter at all, it's just a global ranking that informs the company's financial results every year.

2020 promises to be a very important year for Apple. With the delivery of up to 6 iPhones that will be able to adapt to every step of the market, those Cupertines can significantly improve their value and we can see these positions go up again next year. In addition, Apple's actions continue to climb and it is likely that this will be strong throughout 2020, another potential incentive to help them grow their value as a company. In the meantime we will listen to your movements and look forward to what this decade holds for us.



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