A few days ago the Christmas period began with the launch of personalized musical summaries of the year. These are Spotify Wrapped and Apple Music Replay, two experiences that offer a recap with statistics and personalized playlists in relation to what each user listened to throughout 2023. If we talk about Apple Music, we also need to point out something that we experienced a few hours ago and that’s it Apple Music plans to pay more to artists who use Dolby Atmos compared to other technologies.
Hint
Artists will be more incentivized if they mix music with Dolby Atmos for Apple Music
This information has been published in recent hours in a Bloomberg report in which it is explained that Apple will give more importance to songs mixed with Dolby Atmos and the hypothesis is put forward that Increased incentives could be offered to artists if they use this technology and others related to spatial audio. Therefore, this is not only a warning to the artists themselves, but also to record companies and labels, who must actively work to offer their music and remaster old songs in order to make them compatible with spatial audio.
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You are available on Apple Music Replay 2023, the ‘wrapped’ of Apple Music
We do not know what the official meaning of this movement is, but everything seems to indicate that Apple continues to work on developing the Apple Vision Pro ecosystem which is understood with the increase in three-dimensional content. In the case of video with the arrival of special recording on the iPhone 15 Pro with iOS 17.2 and now with incentives for artists who create lossless music with spatial audio via Dolby Atmos.
About Dolby Atmos, the kingpin of spatial audio for Apple
Dolby Atmos is a technology that allows you to place and move elements of a song in three-dimensional space. This allows, according to Apple, “songs to come to life in a new way and every detail to be felt with greater clarity and depth.” And it really is if you’re lucky enough to have tried it. Apple has increased the presence of Dolby Atmos in Apple Music and other services thanks to the arrival of spatial audio on AirPods,
Dolby Atmos helps you capture your creative vision exactly as you imagined it, taking listeners into the heart of your music.
On Apple Music, thousands of songs have been remixed with Dolby Atmos to make them compatible with the spatial audio of AirPods thus improving the user experience. There are also a large number of series and films on Apple TV+ mixed with this technology which provide the user with an incredible experience. However, Apple wants to continue mixing more and more songs and albums with Dolby Atmos and it arises provide more incentives for artists who use this technology in front of the others.
