Apple has many open fronts. Not only does it have the various devices it sells, and lots of them, but it also has a market for services that capture user demand, ranging from music and entertainment programs to sports and fitness. Apple TV+ was born with the idea of being able to provide quality and fill a market niche that, although it seems to have been collapsed by its competitors, we have seen that the path chosen by the American company has been another and it’s doing very well. You may want to expand, and one of the ways to do that is to acquire the English Premier League broadcasting rights.
The English Premier League is the highest category of football in this country. This is where the teams of the highest level compete and therefore those who attract the most attention. Not only in a matter of followers of the various teams but of the world in general. Because those who compete in other European competitions and the rest of the world come out of this league and the image and broadcasting rights generate a very significant amount of money. A sector that Apple wants to explore
The rumor of Apple’s interest in these rights comes from nothing less than a fairly reliable source. Bloomberg states, citing that his information comes from people close to him who have good information, that Apple is willing and able to take over the broadcast rights, not only from the English Premier League but from the lower categories.
Certainly, it does not seem that its acquisition is easy since there are three other interested parties (Sky Sports, BT Sport and Amazon Prime Video) to acquire these rights valued at around six billion dollars for three years.
