Apple wanted to calm her team after the controversy generated by delays in the development of Siri's new functions. The company acknowledged that the situation was complicated and that the expectations generated were difficult to meet on time. To solve this problem, Robby Walker, an Apple senior manager, held a meeting with employees to Thank your effort and motivate them Faced with future advances.
Reasons behind Siri's delay in the context of Apple intelligence
During this internal meeting, the content of which fled from Bloomberg's hand, Walker admitted that the situation had caused frustration within the team. He admitted that many workers can feel “angry, disappointed, exhausted or shameful” for the way everything has been developed, but wanted to highlight the dedication and hard work that was invested in the improvement of the Apple voice assistant. In its words, the company is always attached to the idea of obtaining Siri for the best virtual assistant on the market.
One of the main reasons that led to these delays is the quality of the service. Walker explained that in the tests carried out, Siri only responded correctly to 60% to 80% of cases, a margin that Apple considers insufficient to launch the new functions to the general public. Unlike other companies, which can choose to launch development versions, Apple has decided to prioritize the stability and reliability of its assistant.
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Another element that contributed to the controversy It was the marketing strategy. Apple had shown several television advertisements and advertising campaigns of Siri's advanced characteristics before being completely ready, which generated expectations among users who could not meet. In addition, the launch of these functions had been linked to the arrival of the iPhone 16, which ended up adding more pressure to the equipment.
Without exact date for the launch of the new Siri
Although Apple has indicated that Siri's improvements will arrive, has not provided exact date. The company assured that the new functions will be available when they are completely optimized and ready for real use. Walker has even mentioned that some of the already developed features include the possibility of finding personal information such as driving license number, working with emails and looking for specific photos in the device.
To motivate the team, Apple assured that it will give a rest period to its employees Before taking up the next challenges that mark the evolution of its virtual assistant. The company aims to continue to improve Siri step by step and to ensure that each advance complies with the required quality standards.
In summary, although Apple is confronted with significant challenges and delays with Siri, the company has always committed to providing a solid and reliable experience to its users. The strategy of hierarchy speed quality in the launch of characteristics can be frustrating for some, but guarantees that advances are really important.
