Apple readjusts its ARG strategy and continues to develop key technology

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Apple readjusts its ARG strategy and continues to develop key technology

Apple, ARG, continues, Develop, key, readjusts, Strategy, Technology

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The evolution of augmented reality remains a challenge for Apple, even with the accessory vision above the table. Despite its ambitious plans in this sector, the company has made the decision to cancel the development of augmented reality glasses (AR) which would connect to the Mac. on key technologies that could make possible Independent armes in the future.

Cancellation of the Mac connected glasses project

Apple explored the possibility of developing glasses to work with its Mac computers. Light and discreet device This will project digital information on the real world. However, this project, known internally under the name of N107, was finally rejected due to the many technical problems which arose.

What is the Apple Vision Pro?What is the Apple Vision Pro?

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Initially, the glasses were designed to connect with an iPhone, but the power of the smartphone was not sufficient to guarantee a fluid experience. As an alternative, they chose to connect them to a Mac, which offered more treatment power. However, this solution was not viable because the device did not encounter the quality standards and Apple functionality.

Xiaomi Wireless Ar Smart Glass Explorer EditionXiaomi Wireless Ar Smart Glass Explorer Edition

Apple continues to work on its Arg

Despite the cancellation of this particular project, Apple continues to bet on augmented reality. Mark Gurman, from Bloomberg, stresses that the long -term Apple objective is to develop AR Glasses completely independent. And this project is still standing. To do this, the company continues to study and improve essential technologies such as more efficient processors Y Latest generation screens.

In this sense, it is possible that Apple follows a strategy similar to that of other companies in the sector, such as XREAL, whose models can be connected to several devices and have their own processor. This approach could allow the company to launch some glasses Really innovations In the future, when technology is sufficiently ripe and we are probably talking about Between 3 and 5 years old.

Apple Vision ProApple Vision Pro

The Vision Pro role in Apple's mixed reality strategy

While Apple continues to work in functional and autonomous glasses, the company continues to bet on its Apple Vision ProA mixed reality apparatus that combines elements of virtual reality and augmented reality. After the cancellation of mac -related glasses, Vision Pro has become the star product of the company in this area, with plans Future improvements in terms of design and capacity.

Apple has shown several times that you prefer to wait until the time required before launching a product that does not respond to its quality standards. Consequently, although the cancellation of this project may seem upside down, this in fact means that the company continues to develop a product that really makes a difference in the augmented reality market.

Although the completely functional glasses route seems longer than what did not think, Apple continues with its research and its development in this area. Progress of screens,, processors Y Energy efficiency They will be decisive for the company to offer a truly innovative device in the future.


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