The Christmas campaign is one of the biggest in terms of turnover for the Cupertino company. Just like some of you received an iPhone this Christmas, of course not me, but early predictions suggest that the Cupertino company was able to place around 40 million units of the iPhone 13 in all its variants during these holidays.
Daniel Ives, analyst of Webdush it is clear to him. According to their sources in the supply chain, in recent weeks, the demand for components has increased significantly and had to supply Apple with around 12 million units in December alone,
There are around 975 million iPhone users worldwide, 230 million of whom have not switched devices in the past three years. This can be a strong impetus for them to decide to change terminal. Likewise, added services like Apple Music, Fitness + or Apple TV + make users reconsider offers from third-party providers. The many offers of these services with the acquisition of new products boosted sales during a Christmas that continued to be marked by the COVID-19 pandemic.