If you needed any more convincing that Apple will unveil a new mixed reality headset at WWDC next week, Apple itself is essentially teasing the announcement in a new Twitter ad.
In a tweet promoting WWDC, Apple boldly declares “A new era begins” on June 5. The tweet includes a gif showing an Apple logo that turns into a heart and back to the Apple logo. Anyone who likes the tweet will get a reminder tweet on the morning of June 5 to watch the keynote at 10:00 a.m. PT.
While WWDC always includes the latest software advancements from Apple and could be described as “a new era” every year, it’s hard not to read this as a reference to the planned launch of the mixed reality headset. While Apple is expected to launch plenty of products at the event, “a new era” is certainly talking about something bigger than a 15-inch MacBook Air or new iOS 17 features.
According to years of rumors, the headset is part of a years-long plan to mainstream AR and VR and eventually supplant the iPhone with a high-tech pair of goggles. The device debuting next week is sure to be much bigger than that, with a rumored design that resembles a pair of ski goggles and an extremely steep price tag, likely topping $3,000.
However, Apple is playing a long game with the headset and does not expect immediate sales. Rather, he wants to use this high-end headset to pique curiosity and anticipation for a more affordable model to come in 2025.
Apple’s WWDC keynote will take place on June 5 at 10:00 a.m. PT. Here’s what you need to know about WWDC as well as how to watch the keynote.
