Now the platform has made a new report where it showed that the growth of Apple TV+ continues to slow. Given this fact, Alexandra Canal in Yahoo Finance, reported that the Apple TV + signal is stagnant, motivated that users find the service worthless
What’s going on with Apple TV+
Apple TV+ was launched as a small catalog of original films and series in 2019. Since then, Its catalog continues to grow, although it is still far behind other platforms such as Netflix, Amazon Prime or HBO Max.
JustWatch’s research into Americans’ viewing habits found that Apple TV+ lags its competitors. In fact, I point out that only 22% of iPhone owners subscribe to this service.
The most viewed streaming platforms so far in 2023
If you think Netflix is still the leading streaming platform, you’re wrong.. Now, this platform is in second place with a market share of 20%, overtaken by Amazon Prime Video with 21%. This places this platform as the favorite of Americans during the first quarter of 2023.
In third place in the ranking is Disney+ with 15%, surpassing HBO Max by the smallest gap, which ranks fourth with 14%. For its part, Apple TV+ continues to lag the list, with just 6% of the US streaming market share.
But without a doubt, the one that had exceptional growth was Paramount+, which grew from 4% to 7% and managed to overtake Apple TV+. In summary, the ranking of the streaming platforms with the most views in the United States is as follows:
- Amazon Prime Video: 21%
- Netflix: 20%
- Disney+: 15%
- Max HBO: 14%
- Hulu: 11%
- Paramount+: 7%
- AppleTV+: 6%
- Other: 6%
While not all is bad for Apple TV+, as it managed to grow from the previous year, other platforms managed to gain more subscribers. For its part, Netflix, which was until then the undisputed leader in streaming, saw its popularity decline, as records a significant loss of subscribers since the beginning of 2022.