Apple TV+ has a good reason to add ads to its platform. This reason is Netflix

There was a time when streaming, although paid, did not contain advertising. Not at least as we recognize it in advertising form, because ultimately the product placement It’s always been there (especially on Apple TV+ where iPhones, iPads, MacBooks and others abound). However, There are already many platforms that include advertising. In fact, those that aren’t are counted first and Apple TV+ is one of them. For now.

Apple has been studying the implementation of advertising on Apple TV+ for several months. No further progress has been reported in this regard nor is its integration confirmed. However, it cannot be ruled out that the next movement of the platform will take place there. More visualization Netflix’s success with this plan. Because yes, he is very criticized, but ultimately also very loved. At least enough to attract millions of users.

An industry geared towards advertising

There are times when we think about certain decisions, but we need a final push to finish making them. For example, if we are planning to go to dinner at a new restaurant opened in the neighborhood. A good incentive for this is usually to see what others are doing. If our friends left with full bellies and satisfied with the menu, we’ll probably end up going too.

In business, it’s obviously much more complex. And there’s also this thing like “if so-and-so jumps off a bridge, will you jump too?” It’s not a question of Apple TV+ seeing how others are doing and thinking about adding ads now and in the short term. Actually, They have been recruiting specialists in the field of advertising for months and it is precisely a question of approaching this plan as best as possible.

Hiring new employees focused on them and having contacts with specialized agencies is already a sign that, barring any surprises, they will carry out the project of adding ads. However, if you had any doubts, Netflix puts them to rest.

The ad-supported plan works for Netflix. And it works very well

The big red company has been a pioneer in many areas, for better and for worse. Regarding banning account sharing and adding ads, it has been “bad” lately. And we add the quotes because these were highly criticized decisions on various social forums. And while it’s true that not sharing accounts continues to create resentment, adding ads seems more established.

Many companies followed them. Amazon Prime Video was one of the last, but in the meantime they have reached other majors like Disney+ and even HBO Max in the United States, although in USA it has not brought them and its successor Max does not will not do either during its imminent landing in our country.

Proof of the particular success of Netflix’s ad-supported plan is that just a few months after its launch, they improved the plan by adding better picture quality. Although there is one irrefutable fact, it is that, as reported in a recent announcement, There are already 40 million subscribers to the package with advertisements.

This plan, despite its reduced quality from 4K to 1080p, is considerably cheaper than the others. And advertisements, finally, a lesser evil. At least that’s what his many subscribers will think, who probably prioritize savings above all else. And the great advantage of these plans is there. The savings are more than considerable.

The savings, as you will see, are more than considerable. And in fact, compared to their most advanced plans, it could be even more. The price of Apple TV+ has increased in recent years and It already costs twice as much as when it was launched end of 2019.

Unlike other large companies, which are already secretive about certain data, Apple has never confirmed the number of subscribers to its platform. However, some studies indicate that it does not have as high data as its competitors. Although Apple’s strategy may not be exactly the same, the investment in content is very high and, of course, they will want to make a return on it.

In recent years, they have tried to attract new registrations with various promotions that allow you to enjoy Apple TV+ for free for months. However, it seems that they have not yet managed to build as much loyalty as they would like. Adding a package with ads at a lower price could be the boost they need. Or maybe not, but they will surely do it with this intention and the mechanisms are already in place to achieve this.

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