It’s been a while since the streaming video revolution, a streaming that has partly improved the audiovisual market by having significantly reduced the piracy of films and series. But what about live events? They continue in an outdated model with a view to dying, and that’s because interest has gone down and prices have kept rising from telemarketers. Now platforms like Amazon have been encouraged to bet on live sporting events, the nextApple plans to bet to fully enter the Premier League.
And that’s how they started With the NFL Sunday Recapand now according to the Daily Mail, they are considering making a bid for the Premier League broadcasting rightsthe most watched football league in the world. Currently, Premier League rights are held by Sky Sports and BT Sports
According to the British newspaper, it would be Apple the only one capable of making a serious offer to the Premier League to snatch the rights from Sky Sports, which they have had since 1992. And that’s because Apple TV+ is no stranger to football, let’s remember that Ted Lasso was one of the most watched series on the platform, and just tells us a football story. And not only that, they already have an agreement with the Premier League to use Apple logos and to be one of the main suppliers of official material for the event. We’ll see what happens with this auction as it would definitely be a big hit for Apple on the table.
