You may have lost your memory, but There was a time when Apple gave everyone gifts for Christmas. I’m not talking about discounts on a purchase or anything like Black Friday: giveaways in the strict sense of the word, they gave you something free in exchange for nothing for twelve days.
But for a few years this giveaway campaign is gone. And that’s a shame, because it was a moment that gave us Apple product users some joy. If you are of an age, in fact, you will always have these gifts in your purchase history.
Free songs, games and even movies
The campaign was previously called ‘Twelve Days, Twelve Gifts’ and involved downloading an app from the App Store where you could redeem something every day. In 2013, for example, a Single by Justin Timberlake and a song by Lorde. In 2010, another Juanes song was offered.
We even saw how they came to offer the movie “Home Alone”, free for everyone. If you made it during the day, you should still have it in your purchase history. My memory vaguely recalls how some paid games were also offered, with delay of only 24 hours to be able to exchange them for free.
We no longer download applications or songs that can be given to us: we subscribe to the content
In short, there were twelve days in December where every day we woke up to a little gift from Apple ready to redeem. But for ten years now, Apple has decided to abandon this gesture. It won’t be for the money, as the company’s revenue has grown steadily ever since. What could be the reason then?
My answer is to think about how the industry has changed since then. We no longer download apps or content, we subscribe to them
I wouldn’t be surprised if that was why I think Apple decided to drop this promotion. anyway the company never stopped being generous: In a short time, we have seen how months of subscriptions to services such as Apple TV + have been offered. Sometimes for everyone, sometimes for those who had specific products like LG TVs. From time to time, we may enjoy content from these services for free for a period of time.
Imagen | Mel Poole