We have been with the Apple Vision Pro marketed in the United States for several weeks now. Every day, thousands of people visit American stores trying to decide whether to invest the $3,500 that Apple’s new product costs. However, side B corresponds to the number of product returns made several days after testing the device. Users who consider the Vision Pro a “bad product” or who are opposed to Apple say the return rate is very high. However, The latest leaked data seems to indicate that the Apple Vision Pro’s yields are similar to those of the iPhone 15 Pro.
Networks distort reality: the return of the Apple Vision Pro is similar to that of the iPhone 15 Pro
The impact of Apple Vision Pro is not yet reflected in global dynamics. This is partly because the product and its experiences can only be enjoyed in the United States. Apparently, Apple could sell around 250,000 units this year, which would exceed the forecast of 200,000 units. Furthermore, it seems that Demand appears to be stagnating in the US market, so sales of the Vision Pro could open up in other countries. It will depend on how quickly Apple adapts visionOS to regulations in other countries. New countries will likely be announced before WWDC24.
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All this information comes from renowned analyst Ming Chi-Kuo who has prepared an exhaustive report with background information on the early stages of the Vision Pro. He also devoted part of his report to talking about the return rate of the Apple Vision Pro. On social networks we saw an increase in noise in this regard, seeing how every day dozens of people returned to the Apple Store to return their glasses. However, Kuo assures that the return rate is less than 1%, like any other device from the Big Apple, and even from Apple Insider, they dare to say that the yields are similar to those of the iPhone 15 Pro.
Furthermore, Kuo comments that between 20 and 30% of the returns achieved are due to Users don’t know how to configure Apple Vision Pro. If the employees manage to convince the user, they will probably not return the glasses and keep them with them. This is partly due to visionOS, a new operating system designed to improve the user experience and although it is similar to iOS and iPadOS, it is difficult to adapt to.
